Throughout the year, many surveys are published on the best cities for expats to relocate to. Few are especially relevant to Millennials, who have different expectations from older generations.
Apartment-searching website Nestpick has emerged with perhaps the first study dedicated to Millennial needs specifically: the Millennial City Ranking. The 100-strong index of the cities most relevant to today’s twentysomethings shows that all but one in the top 10 are European destinations.
Top of the pack is liberal Amsterdam, a city with enduring appeal throughout the generations, followed by German hipster hotspot Berlin and Munich:
Explaining the Millennial City Ranking, Nestpick MD Ömer Kücükdere says:
Millennials travel more at a younger age than any of their preceding generations; this gives them the possibility to find the perfect city for their personal needs. With aging populations cities must cater to the Millennial demographic in order to sustain a thriving economy.
(I’d love to know what Boomers make of that last comment.)
Nestpick used the following unique criteria, on top of the usual such as housing and employment scores, to rank and compile their list of dream cities (and I’m not making this up):
- the affordability of 500ml domestic beer
- the number of music festivals per capita in and around the city
- access to contraception
- the number of Apple stores per capita
- levels of tourism within a city
- internet speeds
Thankfully, Nestpick have made it possible on their website to identify top scoring cities in each category.
Accordingly, we see that Beijing is best for both 500ml beer (I personally recommend the wonderful Great Leap Brewery, once you are able to locate it deep inside a hutong neighbourhood) and contraception (so go easy on that cheap beer), Geneva is best for Apple stores, San Francisco is best for startups, and Berlin is best for clubbing.
It might all seem like a bit of fun, but young people in growing numbers do talk of relocation, and major world cities are seeing a rise in the cost of living. There may be an interesting shift in the years to come, as talent moves to traditionally less appealing cities.